Contact Dr Lisa & Justin for event and ticket information.
Friday, May 08, 2009 from 10:30 AM - 12:00 PM (MT)
The 2 Leading Theory of Constraints Sales & Marketing Experts
Justin Roff-Marsh and Dr Lisa Lang
discuss what happens when ...
A Mafia Offer Meets 10 Times the Volume of Sales Appointments
Here’s a limited opportunity to participate in a test Webinar featuring a conversation between Dr Lisa and Justin Roff-Marsh.
Justin gets asked (almost) daily if our approach to sales (Sales Process Engineering) complements Dr Lisa’s approach to marketing (Mafia offers). Dr Lisa finds herself regularly answering the same question.
Of course, the answer’s yes: philosophically we’re both coming from the same (TOC) place, so how could our approaches possibly be in conflict?
But the practical implementation – and integration – of these two approaches is the really interesting subject to explore. And that’s the purpose of this Webinar.
This is a test event – our first one. This means that we are only promoting this event to the TOC community.
If you like to be first to discover new ideas and you don’t mind if this event isn’t as polished as we hope it eventually will become, please reserve you seat now.
We are going to accept 20 registrations for 14 spots. So sign up now, and arrive early to make sure you get in.
The format of this event is simple. Dr Lisa and Justin will each present an overview of our approaches – and, after each overview, the presenter will be interviewed by the other.
While this is occurring, we’ll be assimilating questions from delegates and, to conclude the Webinar, each of us will pose delegates’ questions to the other.
It should be fun, and informative!
“Dr Lisa” Lang, is the President of the Science of Business, a consulting firm specializing in helping companies to achieve bottom line results. She has served as the Global Marketing Director for Dr Eli Goldratt, father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering from the University of Missouri – Rolla and is one of the few TOCICO certified experts in Theory of Constraints worldwide. In addition, Dr Lisa specializes in job shops (highly customized environments) and applying TOC to sales and marketing, having developed the Mafia Offer Boot Camp (www.MafiaOffers.com) and the Velocity Scheduling System (www.VelocitySchedulingSystem.com).
Before becoming a consultant, Lisa was in operations, strategic planning, purchasing, and R&D while working for Clorox, Anheuser-Busch and Coors Brewing.
In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, NAPM and private events for corporations like: TESSCO, Bostik, GE, and Sandvik Coromant.
Justin Roff-Marsh is the developer of a TOC-based application for sales management called Sales Process Engineering (SPE).
He is the founder and managing director of Ballistix — a management consultancy, with operations here and in Australia.
He's also the author of Reengineering the Sales Process and a prolific blogger: www.salesprocessengineering.net.
Justin has a thorough understanding of the full range TOC applications. He lecturers regularly at international TOC conventions and is generally regarded as a leading thinker in the field of sales management.
In short, SPE involves the formalisation of the sales process (division of labour, standardisation and centralised scheduling) and then the application of TOC principles to both the internal synchronisation of the sales process and its integration with other functions.
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